tag:blogger.com,1999:blog-43882651075973893252024-03-12T19:55:01.815-06:00Narrativa Económica EmpresarialLaboratorio de divulgación sobre empresas y economía. Por Samuel F. Jiménez AudíSAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-4388265107597389325.post-85938519913050100532022-09-09T10:54:00.005-05:002022-09-09T11:01:32.347-05:00¡Ingenia tu SLOGAN para tu Servicio, Empresa o Producto!<!--[if gte mso 9]><xml>
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<p class="MsoNormal" style="text-align: center;"><b><span style="font-size: small;"><span face=""Arial","sans-serif"" style="line-height: 115%;">3 Propuestas para una marca de calzado femenino.</span></span></b></p><span style="font-size: small;">
</span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span face=""Arial","sans-serif"" style="line-height: 115%;">“El calzado que acompaña la seducción de tus decisiones.”</span></span></p><span style="font-size: small;">
</span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span face=""Arial","sans-serif"" style="line-height: 115%;">“Pasión y diseño que complementan el brillo de tu
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</span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span face=""Arial","sans-serif"" style="line-height: 115%;">“Tu inteligencia y belleza se complementan mejor con
nuestro calzado de diseño.”</span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"> <span face=""Arial","sans-serif"" style="line-height: 115%;"> </span></span></p><p class="MsoNormal" style="text-align: center;"><b><span style="font-size: small;"><span face=""Arial","sans-serif"" style="line-height: 115%;">3 Propuestas para una empresa promotora de conciertos.</span></span></b></p><p>
</p><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span face=""Arial","sans-serif"" style="line-height: 115%;">“¡Generamos fantasías<span>
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<p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span face=""Arial","sans-serif"" style="line-height: 115%;">“¡Únicamente<span> </span>la
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<p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span face=""Arial","sans-serif"" style="line-height: 115%;">“Celebrando la vida con ritmos.”</span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span face=""Arial","sans-serif"" style="line-height: 115%;"><!--[if gte mso 9]><xml>
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automotriz.</span></b></p>
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</span></span></p><p class="MsoNormal"><span style="font-size: small;"><span face=""Arial","sans-serif"" style="line-height: 115%;"> </span></span></p><div style="text-align: center;"><span face=""Arial","sans-serif"" style="line-height: 115%;"><p class="MsoNormal"><b><span face=""Arial","sans-serif"" style="line-height: 115%;">3 Propuestas para la campaña política del próximo
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<p class="MsoNormal"><span face=""Arial","sans-serif"" style="line-height: 115%;">“¡Adiós a la ineficiencia! Gobierno con estrategias para
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mso-tstyle-colband-size:0;
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mso-style-qformat:yes;
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mso-para-margin-right:0cm;
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</p><p class="MsoNormal" style="text-align: justify;"><span style="font-size: small;"><span face=""Arial","sans-serif"" style="line-height: 115%;">El diseño de un <i><b>slogan</b></i> puede ser fundamental para que tu
producto destaque con fuerza en su mercado.</span></span></p>
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<![endif]--></p>SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-65875089358200105262020-11-14T14:42:00.001-06:002020-11-14T14:55:44.484-06:00Experimenta con la creación de encabezados de tipo combinado.<p> <!--[if gte mso 9]><xml>
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</p><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><b><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">1 Campaña: Tarjetas de crédito de Grupo Bancario.</span></b></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">Propuestas de encabezados para anuncio.</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Tranquilidad, beneficios adicionales y respaldo solo con
las tarjetas de crédito de Grupo Bancario.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Diviértete y disfruta de la vida solo con las tarjetas
de crédito de Grupo Bancario.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Te ayudamos a construir tus emociones. Utiliza las
tarjetas de crédito de Grupo Bancario.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>“En situaciones de
emergencia. Siempre cuentas con el respaldo de las tarjetas de crédito de Grupo
Bancario.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Por todas sus ventajas y beneficios son las más
solicitadas. Tarjetas de crédito de Grupo Bancario.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><b><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">2 Campaña: Electrodomésticos marca SRN.</span></b></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">Propuestas de encabezados para anuncio.</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Alta tecnología para tu hogar solo con SRN Electrodomésticos.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Simplifica tu rutina diaria y diviértete más. Confía en
la tecnología de SRN Electrodomésticos.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Máxima eficiencia para tu hogar solo con SRN Electrodomésticos.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Tu hogar funciona de manera confiable. Adquiere Electrodomésticos
SRN.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Acostumbrados al trabajo diario y rudo. Simplemente
utiliza Electrodomésticos SRN.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;"><b>3 Campaña: Seguros para auto Grupo Bancario.</b> </span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">Propuestas de encabezados para anuncio.</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Nuestro mejor plan es apoyarte por siempre: Seguros para
auto de Grupo Bancario.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Somos expertos en reducir tus riesgos: Seguros para auto
de Grupo Bancario.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Vive y disfruta de tu camino con seguros para auto de
Grupo Bancario.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Porque nos apasiona tu seguridad y la de tu familia:
Seguros para auto de Grupo Bancario.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Si tienes complicaciones en el camino cuentas con
nosotros: Seguros para auto de Grupo Bancario.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><b><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">4 Campaña: Mobiliary Mueblerías.</span></b></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">Propuestas de encabezados para anuncio.</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Tu hogar se disfruta mejor con Mobiliary.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Disfruta de tus espacios con el estilo Mobiliary.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“Tu hogar, tu estilo y Mobiliary.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“El nivel de tu estilo de vida merece contar con
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</span></span></div><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">“¡Tu hogar necesita cambios!: Sumérgete en el universo
Mobiliary.”</span></span></p><div style="text-align: center;"><span style="font-family: arial;"><span style="font-size: small;">
</span></span></div><p class="MsoNormal" style="text-align: justify;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;">Narrativa Económica
Empresarial no recomienda ningún giro de negocio o instrumento financiero como
alternativa de inversión. Como todo en la vida cada quien sabe que decisiones
toma con su dinero.</span></span></p><p class="MsoNormal" style="text-align: center;"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;"><!--[if gte mso 9]><xml>
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</span></span></p><p class="MsoNormal"><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;"><i><b><span face=""Segoe UI","sans-serif"" style="background: white none repeat scroll 0% 0%; color: #181818; font-size: 12.5pt; line-height: 115%;">Samuel F.
Jiménez Audí</span></b></i></span></span><span style="font-family: arial;"><span face=""Arial","sans-serif"" style="font-size: small; line-height: 115%;"></span></span></p><p></p>
<p></p>SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-50691414578453184112020-09-18T19:23:00.012-05:002020-09-18T19:39:36.358-05:00Encabezados indirectos.<p> <!--[if gte mso 9]><xml>
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</p><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">Esta entrada incluye algunos ejemplos de titulares
indirectos: <span></span></span></span></span></p><a name='more'></a><span style="font-size: small;"><br /></span><p></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><b><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">1 Campaña: Agua embotellada.</span></span></span></b></p><p class="MsoNormal" style="text-align: center;"><b><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;"><span style="-webkit-text-stroke-width: 0px; background-color: white; display: inline ! important; float: none; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 15.3333px; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Propuestas de encabezados para anuncio.</span> <br /></span></span></span></b></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Tu estilo de vida se la merece.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Si eres transparente cuidas tu salud.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Disfrútala en la playa con tus amigos.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Trafico con calor infernal: Pésima combinación.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Por toda la vida será tu mejor aliada.”<span></span></span></span></span></p><!--more--><p></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><b><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">2 Campaña: Fraccionamiento residencial.</span></span></span></b></p><p class="MsoNormal" style="text-align: center;"><b><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;"><b><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;"><span style="-webkit-text-stroke-width: 0px; background-color: white; display: inline ! important; float: none; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 15.3333px; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Propuestas de encabezados para anuncio.</span></span></span></span></b> <br /></span></span></span></b></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Descubre el mejor lugar para el bienestar de tu familia.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Descubre el lugar ideal para el bienestar de tu familia.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Recompensa: Te encuentras en la mejor zona de la ciudad.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“La mejor inversión de tu vida.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Comodidad y acceso a servicios para enriquecer tu estilo
de vida.”<span></span></span></span></span></p><!--more--><p></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><b><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">3 Campaña: Automóvil deportivo.</span></span></span></b></p><p class="MsoNormal" style="text-align: center;"><b><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;"><b><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;"><span style="-webkit-text-stroke-width: 0px; background-color: white; display: inline ! important; float: none; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 15.3333px; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Propuestas de encabezados para anuncio.</span></span></span></span></b> <br /></span></span></span></b></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Para los que tienen la fortaleza de conocer el poder de
sus alcances.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“La emoción de tomar el control de tu existencia.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“¡Reafirma tu espíritu de triunfo!”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Disfruta de la conquista de tus territorios.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Repotencia tus éxitos.”<span></span></span></span></span></p><!--more--><p></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><b><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">4 Campaña: Marca de helados.</span></span></span></b></p><p class="MsoNormal" style="text-align: center;"><b><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;"><b><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;"><span style="-webkit-text-stroke-width: 0px; background-color: white; display: inline ! important; float: none; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 15.3333px; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;">Propuestas de encabezados para anuncio.</span></span></span></span></b> <br /></span></span></span></b></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“En la playa, en la ciudad o donde tu quieras.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Disfruta de tu verano y de todas las estaciones.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Disfruta de tus placeres favoritos.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Satisface tus emociones intensas.”</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">“Divertirse también es saludable.”<span></span></span></span></span></p><!--more--><p></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">Los encabezados de tipo indirecto. Una manera muy
conveniente de llamar la atención.</span></span></span></p><span style="font-size: small;"><span style="font-family: arial;">
</span></span><p class="MsoNormal" style="text-align: justify;"><span style="font-size: small;"><span style="font-family: arial;"><span style="line-height: 115%;">Narrativa Económica Empresarial no recomienda ningún giro
de negocio o instrumento financiero como alternativa de inversión. Como todo en
la vida cada quien sabe que decisiones toma con su dinero.</span></span></span></p>
<p class="MsoNormal"><span style="font-size: medium;"><i><b><span face=""Segoe UI","sans-serif"" style="background: white none repeat scroll 0% 0%; color: #181818; line-height: 115%;">Samuel F.
Jiménez Audí</span></b></i></span></p>
<p></p>SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-80062145881084433142020-09-04T17:27:00.001-05:002020-09-04T17:32:28.378-05:00Creación de encabezados directos.<p> <!--[if gte mso 9]><xml>
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</p><p class="MsoNormal"><span face="" style="font-size: 10pt; line-height: 115%;">La redacción de un anuncio publicitario puede contener
este tipo de encabezado.</span></p>
<p class="MsoNormal"><span face="" style="font-size: 10pt; line-height: 115%;">Se mencionan diversos ejemplos de encabezados directos:</span></p><p class="MsoNormal"><span face="" style="font-size: 10pt; line-height: 115%;"><span></span></span></p><a name='more'></a> <p></p>
<p class="MsoNormal" style="text-align: center;"><b><span face="" style="font-size: 10pt; line-height: 115%;">1 Campaña: Camiones nacionales.</span></b></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">Propuestas de encabezados para anuncio.</span></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“Cualquier tipo de carga se transporta mejor en Camiones
Nacionales.”</span></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“Camiones Nacionales = ahorro en combustible + bajos
costos de mantenimiento.”</span></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“Con la tecnología de Camiones Nacionales su negocio
obtiene la máxima operatividad.”</span></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">"Transporte de carga o transporte de pasajeros. Con
Camiones Nacionales siempre optimizara los costos de su negocio.”</span></p><p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;"><span></span></span></p><!--more--> <p></p>
<p class="MsoNormal" style="text-align: center;"><b><span face="" style="font-size: 10pt; line-height: 115%;">2 Campaña: Certificados de depósito. Grupo bancario. </span></b></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">Propuestas
de encabezados para anuncio.</span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“Incremente
su patrimonio de manera segura, invierta en los certificados de depósito de
Grupo Bancario.”</span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“Comienza
a construir tu patrimonio obteniendo los mejores rendimientos. Invierte en los
certificados de depósito de Grupo Bancario.”</span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“En
certificados de depósito Grupo Bancario le ofrece seguridad y los mejores
rendimientos del mercado.”</span></p>
<p align="center" class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“Con
los certificados de depósito de Grupo Bancario obtienes los mejores
rendimientos a los plazos más convenientes.”</span></p><p align="center" class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;"><span></span></span></p><!--more--> <p></p>
<p class="MsoNormal" style="text-align: center;"><b><span face="" style="font-size: 10pt; line-height: 115%;">3 Campaña: Computadoras marca TRC.</span></b></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">Propuestas de encabezados para anuncio.</span></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“Computadoras TRC. Con capacidad de procesamiento para
trabajar, estudiar y entretenerse.”</span></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“Con las computadoras TRC puedes solucionar de una manera
confiable los procesos complejos de tu empresa.”</span></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“Computadoras TRC. Con todo el poder para que desarrolles
las mejores creaciones de software.”</span></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“Computadoras TRC. Con todo el poder del procesamiento y
diseño inteligente.”</span></p><p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;"><span></span></span></p><!--more--> <p></p>
<p class="MsoNormal" style="text-align: center;"><b><span face="" style="font-size: 10pt; line-height: 115%;">4<span style="mso-spacerun: yes;"> </span>Campaña: Relojes
T&R.</span></b></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">Propuestas de encabezados para anuncio.</span></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“Relojes T&R. Moda y diseño con precisión.”</span></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“Diseño y precisión solo con relojes T&R.”</span></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“La precisión y el diseño de los relojes T&R a su
alcance.”</span></p>
<p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;">“Con los relojes T&R obtienes precisión y diseño para
toda ocasión.”</span></p><p class="MsoNormal" style="text-align: center;"><span face="" style="font-size: 10pt; line-height: 115%;"><span></span></span></p><!--more--> <p></p>
<p class="MsoNormal"><span face="" style="font-size: 10pt; line-height: 115%;">Narrativa Económica Empresarial no recomienda ningún giro
de negocio o instrumento financiero como alternativa de inversión. Como todo en
la vida cada quien sabe que decisiones toma con su dinero.</span></p>
<p class="MsoNormal"><span style="font-family: trebuchet;"><span><span style="font-size: large;"><i><b><span style="background: white none repeat scroll 0% 0%; color: #181818; line-height: 115%;">Samuel F.
Jiménez Audí</span></b></i></span></span></span></p>
<p></p>SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-43492382231976231782020-09-04T17:04:00.007-05:002020-09-04T17:13:17.590-05:00Nueva sección: Taller de redacción publicitaria.<p><span style="font-size: small;">Experimentemos la creación de textos para la difusión de productos y servicios.</span></p><p><span style="font-size: small;">La redacción como disciplina es fascinante e infinita, ya que con su materia prima que son las palabras pueden generarse millones de combinaciones. Desde el punto de vista económico para la promoción y venta de diferentes satisfactores; es completamente relevante el desarrollo de frases, textos e historias. </span></p><p><span style="font-size: small;">En esta nueva sección de Narrativa Económica Empresarial se incluirán algunas demostraciones, de simulación de proyectos de composiciones de textos para la comunicación publicitaria. </span></p><p><span style="font-size: small;">No se vende lo que no se muestra. Es fundamental saber comunicarle a los consumidores la manera en cómo podemos resolver sus requerimientos. </span></p><p><span style="font-size: small;">Narrativa Económica Empresarial no recomienda ningún giro de negocio o instrumento financiero como alternativa de inversión. Como todo en la vida cada quien sabe que decisiones toma con su dinero.
<b> </b></span></p><p><span style="font-size: large;"><span style="font-family: times;"><span><i><span><b>Samuel F. Jiménez Audí
</b></span></i></span></span></span></p>SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-47458467074426034412020-08-21T12:32:00.006-05:002020-08-21T12:32:18.623-05:00Los ingenios de la publicidad.<div class="MsoNormal" style="text-align: justify;">
<em><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;">La publicidad. Esa
herramienta con la que cuenta el empresario para promocionar y dar a conocer
sus servicios y productos.<o:p></o:p></span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<em><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;"><br /></span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<em><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;">El mensaje comercial que se
transmite a través de diferentes medios (cine, radio, televisión, internet,
volanteo, periódico, revistas, etc.) sirve a los negocios; para que puedan
difundir las ventajas de sus productos y servicios.<o:p></o:p></span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<em><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;"><br /></span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<em><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;">El diseño de un anuncio publicitario
se construye considerando las siguientes secciones:<o:p></o:p></span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<em style="text-indent: -18pt;"><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;"><br /></span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<em style="text-indent: -18pt;"><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;">1. Encabezado: Que atraiga la atención para escuchar,
leer u observar el anuncio.</span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<em style="text-indent: -18pt;"><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;">2. Texto: Presentara las ideas y los atributos más
importantes del producto y de la empresa.</span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<em style="text-indent: -18pt;"><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;">3. Imagen: Es una fotografía o dibujo que fortalece el
mensaje contenido en el encabezado del anuncio.</span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<em style="text-indent: -18pt;"><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;">4. Logotipo de la empresa.</span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<em style="text-indent: -18pt;"><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;">5. Pie: Se posiciona en la parte inferior del anuncio
publicitario y puede contener los datos de contacto, del comercializador o
fabricante del producto.</span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<em style="text-indent: -18pt;"><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;"><br /></span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<em><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;">La actividad publicitaria
correctamente enfocada no pretende engañar al consumidor, todo lo contrario lo
ayuda a tomar mejores decisiones de compra.<o:p></o:p></span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<em><span style="background: white; color: #181818; font-family: Arial, sans-serif; font-style: normal; line-height: 115%;"><br /></span></em></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Narrativa Económica Empresarial no recomienda ningún giro
de negocio o instrumento financiero como alternativa de inversión. Como todo en
la vida cada quien sabe que decisiones toma con su dinero.<span style="font-size: 10pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal">
<em><b><span style="background: white; color: #181818; font-family: 'Segoe UI', sans-serif; line-height: 115%;"><span style="font-size: large;">Samuel F.
Jiménez Audí</span><span style="font-size: 12.5pt;"><o:p></o:p></span></span></b></em></div>
SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-67347086616769616762020-08-05T18:10:00.001-05:002020-08-05T18:10:29.876-05:00Retomando la confianza en el capitalismo y la economía de mercado.**<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Después
de haber vivido la peor crisis del capitalismo y la economía de mercado en
estos últimos años, ha llegado el momento de sentarnos a reflexionar sobre su
futuro y viabilidad.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">A
todos los individuos que nos interesa la evolución del sistema económico
capitalista, como único sistema que puede proveer los mejores satisfactores a
la sociedad; deberíamos de estar ocupados en difundir sus virtudes con el único
objetivo de mejorar su imagen ante la sociedad.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">En
lo personal me pregunto ¿Desde un punto de vista social y económico, el
capitalismo y la economía de mercado tienen viabilidad a futuro?<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Y
la única respuesta que encuentro es que afortunadamente el capitalismo de
mercado, es un sistema que se encuentra sano y con vitalidad. Entonces como
venderle a la sociedad la idea, de que el capitalismo es el mejor invento
económico que se le pudo haber ocurrido a la humanidad.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Para
restaurar la confianza en el capitalismo y difundir sus bondades ante la
opinión pública, las siguientes ideas básicas deberían ser tomadas como
brújula.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- El
capitalismo es un sistema basado en la libertad y esfuerzos personales.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- Se tiene que
redescubrir el potencial del ahorro y la inversión.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- El
capitalismo es el sistema que más ha propiciado</span><span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">
</span><span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">la formación de propiedad intelectual, a través de la investigación, el
desarrollo y la innovación.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- La ganancia
es el motor que rige la conducta humana desde el punto de vista comercial.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- La única
manera en que se puede incrementar la calidad de vida de la humanidad, es
fomentando los avances en la productividad basados; en la acumulación de
capital físico y conocimientos.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- Los líderes
empresariales del pasado y del presente como Henry Ford, Bill Gates, Carlos
Slim o Warren Buffett tienen grandes lecciones que podemos aprovechar.
Únicamente hay que estudiar sus actitudes.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- La gestión
empresarial deberá estar enfocada únicamente en ofrecer, los mejores productos
y servicios para satisfacer los requerimientos de sus consumidores.</span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Aunque
en esta reciente crisis el estado haya servido como prestamista de última
instancia en algunos países, para rescatar a empresas de distintos sectores. No
podemos caer en una situación de conformidad, donde el poder gubernamental
invada las áreas que son exclusivas para el sector privado.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Como
toda creación humana el capitalismo contiene muchas imperfecciones, pero
también es un sistema que se encuentra en constante mejoramiento y renovación.</span><span style="font-family: Arial, sans-serif; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">** Con este artículo
participe en la iniciativa “Tienes Talento” promovida por la compañía <span style="background: white; color: #222222;">HSMGLOBAL en el año 2010.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><span style="background: white; color: #222222;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Narrativa Económica Empresarial no recomienda ningún giro
de negocio o instrumento financiero como alternativa de inversión. Como todo en
la vida cada quien sabe que decisiones toma con su dinero.<span style="font-size: 10pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal">
<em><b><span style="background: white; color: #181818; font-family: 'Segoe UI', sans-serif; line-height: 115%;"><span style="font-size: large;">Samuel F.
Jiménez Audí</span><span style="font-size: 12.5pt;"><o:p></o:p></span></span></b></em></div>
SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-53102869199041686392020-08-05T17:56:00.004-05:002020-08-05T17:57:25.018-05:00Conoce el proceso de intermediación bancaria.<div class="MsoNormal">
<span style="background-color: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;">Un banco es un intermediario financiero que funciona utilizando la
siguiente dinámica:</span><span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;">La institución bancaria capta por cuenta propia los depósitos de dinero
que realizan los ahorradores e inversionistas, a través de diferentes
instrumentos (cuentas de ahorro, pagares con rendimiento liquidable al
vencimiento, certificados de depósito, etc.).</span><span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;">Los montos captados de dinero son registrados por el banco, en su balance
contable como deudas.</span><span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;">Con estos recursos disponibles el banco otorga distintos tipos de créditos
(tarjetas de crédito, créditos hipotecarios, créditos empresariales, etc.).</span><span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;">El banco se hace responsable de todos los créditos otorgados.</span><span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;">¡Importante!. Las personas y empresas solicitantes de crédito además de
regresar el capital prestado, tienen que pagar intereses y comisiones por el
uso de estos recursos.</span><span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="background: white; color: #181818; font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">Narrativa Económica Empresarial no recomienda ningún giro
de negocio o instrumento financiero como alternativa de inversión. Como todo en
la vida cada quien sabe que decisiones toma con su dinero.<span style="font-size: 10pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal">
<em><b><span style="background: white; color: #181818; font-family: "segoe ui" , "sans-serif"; line-height: 115%;"><span style="font-size: large;">Samuel F.
Jiménez Audí</span><span style="font-size: 12.5pt;"><o:p></o:p></span></span></b></em></div>
SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-55473430164715213052020-07-16T14:00:00.005-05:002020-07-16T14:13:26.742-05:00Como entender a la ciencia económica.<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">Es simple.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;"><span style="font-family: "times new roman"; font-stretch: normal; line-height: normal;"><br /></span></span></div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="line-height: 115%; text-indent: -18pt;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-stretch: normal; line-height: normal;">1.</span><span style="font-family: "times new roman"; font-stretch: normal; line-height: normal;"> </span></span><span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;">La
economía estudia la manera en como las personas adquieren los satisfactores
indispensables para su subsistencia como: Vestuario, Comida, Vivienda u otros
bienes.</span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;"><br /></span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 115%; text-indent: -18pt;">2.</span><span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;"> El
producto final de la economía como ciencia es la elaboración de políticas tanto
del gobierno como de la empresa privada, que tengan el objetivo de solucionar
nuestros diferentes problemas.</span></div>
</div>
<div class="MsoNormal">
<div style="text-align: justify;">
<br /></div>
</div>
<div style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">Narrativa Económica
Empresarial no recomienda ningún giro de negocio o instrumento financiero como
alternativa de inversión. Como todo en la vida cada quien sabe que decisiones
toma con su dinero</span></div>
<span style="font-family: "arial" , "sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span>
<br />
<div class="MsoNormal">
<em><b><span style="background: white; color: #181818; font-family: "segoe ui" , sans-serif; line-height: 115%;"><span style="font-size: large;">Samuel F.
Jiménez Audí</span><span style="font-size: 12.5pt;"><o:p></o:p></span></span></b></em></div>
SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-71628569413594748532020-07-03T19:31:00.006-05:002020-07-03T19:31:25.460-05:00¿Qué son los impuestos?<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Básicamente los impuestos son pagos o contribuciones que
los ciudadanos del mundo tenemos que hacer a nuestros respectivos gobiernos,
con el propósito de que estos puedan contar con recursos para proporcionar
servicios a la sociedad como la seguridad pública, salud, educación o la
construcción de obras de infraestructura.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Existen muchas clasificaciones de impuestos, pero me
concentrare en mencionar los siguientes:<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">1. Impuesto
a los ingresos o impuesto sobre la renta: Se aplica a las diferentes
modalidades de ingreso, que podemos tener los ciudadanos como las actividades
empresariales, los intereses o ganancias obtenidas en la banca o mercados
financieros, los ingresos por salarios u otras fuentes de ingreso.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">2. Impuesto
al consumo o impuesto al valor agregado: Este tipo de impuesto se le
incrementa, al monto de las compras que realizamos de diferentes productos o
servicios.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Para evitar afectaciones excesivas en el desempeño de la
economía, los gobiernos tienen que implementar sistemas fiscales sin ánimos
confiscatorios y que su cumplimiento pueda realizarse de una manera muy
sencilla.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Narrativa Económica Empresarial no recomienda ningún giro
de negocio o instrumento financiero como alternativa de inversión. Como todo en
la vida cada quien sabe que decisiones toma con su dinero.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal">
<em><b><span style="background: white; color: #181818; font-family: 'Segoe UI', sans-serif; line-height: 115%;"><span style="font-size: large;">Samuel F.
Jiménez Audí</span><span style="font-size: 12.5pt;"><o:p></o:p></span></span></b></em></div>
SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-71145832801526375942020-07-03T19:13:00.004-05:002020-07-03T19:13:21.256-05:00El origen de los nuevos servicios y productos: Departamentos de Investigación y Desarrollo.<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">El factor invención ha sido uno de los motores
fundamentales para el avance y bienestar económico.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Las empresas que han prosperado de manera consistente;
generalmente disponen de un departamento de investigación y desarrollo
integrado por científicos, ingenieros, diseñadores y otros creativos que se
encargan de idear y proyectar nuevos productos, nuevos servicios y nuevas
tecnologías de fabricación que favorecen la productividad.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Como consecuencia de todas estas actividades los
consumidores podemos tener acceso, a más productos y servicios que satisfacen
de una mejor manera nuestras necesidades.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Narrativa Económica Empresarial no recomienda ningún giro
de negocio o instrumento financiero como alternativa de inversión. Como todo en
la vida cada quien sabe que decisiones toma con su dinero.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal">
<em><b><span style="background: white; color: #181818; font-family: 'Segoe UI', sans-serif; line-height: 115%;"><span style="font-size: large;">Samuel F.
Jiménez Audí</span><span style="font-size: 12.5pt;"><o:p></o:p></span></span></b></em></div>
SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-54947950276457824932020-06-26T13:49:00.000-05:002020-06-26T13:49:01.046-05:00Diseño de portafolios de inversión.<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Un portafolio de inversión se construye al adquirir un
grupo diferente de instrumentos o valores financieros como pueden ser acciones,
bonos corporativos, valores de gobierno u otros títulos.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Para comenzar con la planeación de un portafolio de
inversión, se podrán considerar los siguientes parámetros:<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- Los
objetivos a alcanzar por el inversionista.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- El
nivel de inflación esperada.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- El
rendimiento esperado y el nivel de riesgo de cada uno de los instrumentos a
adquirir.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- Los
plazos de cada una de las inversiones.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- El
monto del capital disponible.</span></div>
<div class="MsoListParagraphCxSpLast" style="text-align: justify; text-indent: -18pt;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Para limitar el riesgo de pérdida financiera el diseño de
un portafolio, siempre será fundamentado utilizando el concepto de
diversificación de inversiones.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Narrativa Económica Empresarial no recomienda ningún giro
de negocio o instrumento financiero como alternativa de inversión. Como todo en
la vida cada quien sabe que decisiones toma con su dinero.<span style="font-size: 10pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<em><b><span style="background: white; color: #181818; font-family: 'Segoe UI', sans-serif; line-height: 115%;"><span style="font-size: large;">Samuel F.
Jiménez Audí</span><span style="font-size: 12.5pt;"><o:p></o:p></span></span></b></em></div>
SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-71528033229794201272020-06-26T13:31:00.002-05:002020-06-26T13:31:52.203-05:00Las inversiones (III). Inversión financiera.<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Un inversionista financiero canaliza recursos monetarios
a instrumentos, que le reportaran beneficios en forma de intereses, ganancias
de capital o dividendos.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">A continuación se mencionan algunos instrumentos
financieros de inversión.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- Pagare
con rendimiento liquidable al vencimiento.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- Certificados
de depósito.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- Certificados de la tesorería de la federación.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- Bonos
corporativos.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- Bonos
de gobierno.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%; text-indent: -18pt;">- Acciones
de empresas.</span></div>
<div class="MsoListParagraphCxSpLast" style="text-align: justify; text-indent: -18pt;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">No todos los instrumentos financieros son iguales.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Cada instrumento maneja diferentes niveles de riesgo.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">En algunas ocasiones el tema de la inversión financiera
llega a ser polémico, porque puede asociarse a cuestiones de especulación o
fuga de capitales sin embargo; este tipo de inversión es muy importante ya que
proporciona los fondos indispensables, para financiar algunos de los proyectos
emprendidos por la sociedad o el gobierno.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;">Narrativa Económica Empresarial no recomienda ningún giro
de negocio o instrumento financiero como alternativa de inversión. Como todo en
la vida cada quien sabe que decisiones toma con su dinero.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal">
<em><b><span style="background: white; color: #181818; font-family: 'Segoe UI', sans-serif; line-height: 115%;"><span style="font-size: large;">Samuel F.
Jiménez Audí</span><span style="font-size: 12.5pt;"><o:p></o:p></span></span></b></em></div>
SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-68179583365471503172020-06-20T15:23:00.002-05:002020-06-20T15:42:56.419-05:00Las inversiones (II). Inversión real.<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">La inversión real que también podemos identificar como
inversión productiva, simplemente es la adquisición de: maquinarias,
herramientas, equipos, instalaciones, inventarios u otros bienes físicos
indispensables para montar y operar un negocio.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">Se clasifican como bienes de capital a todos los bienes
que son utilizados al interior de las empresas, para producir los servicios y
productos que comercializan.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">Narrativa Económica Empresarial no recomienda ningún giro
de negocio o instrumento financiero como alternativa de inversión. Como todo en
la vida cada quien sabe que decisiones toma con su dinero.<span style="font-size: 10pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<em><b><span style="background: white; color: #181818; font-family: "segoe ui" , sans-serif; line-height: 115%;"><span style="font-size: large;">Samuel F.
Jiménez Audí</span><span style="font-size: 12.5pt;"><o:p></o:p></span></span></b></em></div>
SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-25165521813008925392020-06-20T15:13:00.003-05:002020-06-20T15:41:14.415-05:00Las inversiones (I). Un enfoque de lo que es ser un inversionista.<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">El requisito inicial para poder ser un inversionista, es
contar con excedentes de dinero.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">El proceso de inversión o también conocido como
acumulación de capitales es la acción de asignar recursos monetarios, a
actividades empresariales o a la compra de instrumentos financieros con el propósito
de obtener utilidades en el futuro.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">El crecimiento de la economía a futuro dependerá de todas
las inversiones que se ejecuten en el presente.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">Narrativa Económica
Empresarial no recomienda ningún giro de negocio o instrumento financiero como alternativa
de inversión. Como todo en la vida cada quien sabe que decisiones toma con su
dinero.</span></div>
<div style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<em><b><span style="background: white; color: #181818; font-family: "segoe ui" , sans-serif; line-height: 115%;"><span style="font-size: large;">Samuel F.
Jiménez Audí</span><span style="font-size: 12.5pt;"><o:p></o:p></span></span></b></em></div>
SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-61028480036321431052020-06-20T15:05:00.001-05:002020-06-20T15:40:01.776-05:00Empresas, Negocios ¿Qué son? ¿Para qué sirven?<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">Una empresa es un organismo de tipo social que se funda
para alcanzar los siguientes propósitos:<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="text-indent: -18pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">1.</span> </span><span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;">Producir
bienes o servicios que sean útiles para un grupo de consumidores o para otras
empresas.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;">2. Generar
ganancias para su propietario o propietarios. Las empresas siempre tienen que
ser rentables.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;">3. De
manera directa o indirecta crear empleos remunerados.</span></div>
<div class="MsoListParagraphCxSpLast" style="text-align: justify; text-indent: -18pt;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">El bienestar de las economías personales, regionales y
nacional depende en gran medida de la calidad de las empresas instaladas.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">Narrativa Económica Empresarial no recomienda ningún giro
de negocio o instrumento financiero como alternativa de inversión. Como todo en
la vida cada quien sabe que decisiones toma con su dinero.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal">
<em><b><span style="background: white; color: #181818; font-family: "segoe ui" , sans-serif; line-height: 115%;"><span style="font-size: large;">Samuel F.
Jiménez Audí</span><span style="font-size: 12.5pt;"><o:p></o:p></span></span></b></em></div>
SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0tag:blogger.com,1999:blog-4388265107597389325.post-46338680125496216822020-06-20T14:27:00.001-05:002020-06-20T15:38:50.867-05:00Manifiesto de Narrativa Económica Empresarial.<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">Narrativa Económica Empresarial surge como un proyecto de
investigación y difusión con el propósito de que la audiencia conozca de una
manera simple, el funcionamiento de esta compleja maquinaria que son los negocios
y la economía.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">Los fundamentos que soportan los contenidos de este
sitio, se basan en los siguientes principios:</span><br />
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;"><br /></span>
<br />
<div style="text-indent: 0px;">
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;"> Audiencia
objetivo: Empresarios de cualquier giro y tamaño, jóvenes estudiantes y
cualquier persona interesada en comprender el desenvolvimiento de los procesos
económicos.</span></div>
</div>
<div class="MsoListParagraphCxSpFirst" style="text-align: justify; text-indent: -18pt;">
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;"><br /></span>
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;"> No
son contenidos efímeros: Narrativa Económica Empresarial pretende convertirse
en una referencia de consulta permanente. Toda la información publicada puede
ser utilizada por el lector, en cualquier momento según su curiosidad o
necesidades.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-indent: -18pt;">
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;"><br /></span>
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;"> Calidad
en las fuentes de información: El origen de todos los contenidos publicados,
está sustentado en diferentes títulos sobre economía, finanzas y negocios que
integran la considerable biblioteca personal que he atesorado.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify; text-indent: -18pt;">
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;"><br /></span>
<span style="font-family: "arial" , sans-serif; line-height: 115%; text-indent: -18pt;"> Muy
importante: Narrativa Económica Empresarial no recomienda ningún giro de
negocio o instrumento financiero como alternativa de inversión. Como todo en la
vida cada quien sabe que decisiones toma con su dinero.</span></div>
<div class="MsoListParagraphCxSpLast" style="text-align: justify; text-indent: -18pt;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "arial" , sans-serif; line-height: 115%;">Para finalizar. Que Narrativa Económica Empresarial
contribuya de una manera constructiva, al fortalecimiento del debate de todos los
temas que impactan nuestro desenvolvimiento económico.<span style="font-size: 10pt;"><o:p></o:p></span></span><br />
<span style="font-family: "arial" , sans-serif; line-height: 115%;"><br /></span>
<span style="font-family: "arial" , sans-serif; line-height: 115%;"></span><br />
<div class="MsoNormal">
<em><b><span style="background: white; color: #181818; font-family: "segoe ui" , "sans-serif"; font-size: 12.5pt; line-height: 115%;">Samuel F.
Jiménez Audí<o:p></o:p></span></b></em></div>
</div>
SAMUEL F.JIMENEZ AUDIhttp://www.blogger.com/profile/14074103751707287955noreply@blogger.com0